{"product_id":"hats-boater-by-normoyle","title":"Hats: Normoyle Boater","description":"\u003cp\u003e\u003cspan\u003eDescription: Vintage Normoyle Boater Hat. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade by Normoyle of Durban, a South African company. J.L. Normoyle. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe company was known as J. L. Normoyle and primarily functioned as a military outfitter, producing items like SADF (South African Defence Force) bush hats and combat caps, with some items dated as far back as the mid-1980s. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThey also manufactured items for civilian entities like the Sport Aerobatic Club of South Africa. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhile an exact date is not visible, similar hats from the manufacturer have been estimated to date from the 1930s.  \u003c\/span\u003e\u003cspan\u003eBoater hats of this style were popular from the late 19th to early 20th centuries (approx. 1880-1920s). \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe boater hat has a rich history, evolving from practical workwear to an icon of leisurely sophistication during the late 19th and early 20th centuries. \u003c\/span\u003e\u003c\/p\u003e","brand":"Shift2ThriftVintage","offers":[{"title":"Default Title","offer_id":45976318443718,"sku":"Listing 047-January-2026","price":850.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0748\/2163\/2198\/files\/NormoyleBoaterHat01.jpg?v=1782341455","url":"https:\/\/shift2thriftvintage.co.za\/products\/hats-boater-by-normoyle","provider":"Shift2ThriftVintage","version":"1.0","type":"link"}